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Imperial Sugar & PureCircle Enter Joint Venture

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By: Sean Moloughney

Editor, Nutraceuticals World

Combining the natural benefits of sugar and stevia to develop reduced-calorie, natural, sweet product solutions, Imperial Sugar Company, Sugar Land, TX, and PureCircle Limited, Oak Brook, IL, have launched Natural Sweet Ventures LLC. The product line will deliver benefits of pure cane sugar and stevia to manufacturers across North America through a broad portfolio, including liquid form for syrup, spray-on, dairy and many baking and confection applications; a variety of calorie reduction levels, allowing formulation to specific calorie levels that best suit the application; and a sugar option with the added benefits of a lower glycemic index, non-GMO (genetically modified organism), temperature and pH stable and uniform dispersion of both sugar and stevia. Natural Sweet Ventures’ products will be produced at Imperial’s Port Wentworth, GA, refinery and marketed across North America by the combined sales teams of Imperial and PureCircle.

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